At Glossy.tv, since 2004, every project is approached differently, crafted creatively and designed with care. To build successful brands we developed a 4-step Branding Through Strategy © modus operandi, based on the Design Thinking principle, that let us infiltrate in your organisation, providing us the necessary insights to accomplish a tailor-made brand strategy. Recognising that each brief is unique, we like to involve our clients as creative partners in the development process as much as possible. The outcome of our approach can be defined as: Refined Strategy • Minimize Risk • Reduce Costs • Energize Employees • Improve Speed • Design Better Solutions • Delight Customers.
01
We help to define an ethos and a worldview where a brand absolutely believes in and should act in accordance with it. By analysing your service or product, examining the target audience & exploring your company culture, we are able to construct a definition that provides your brand the right architecture.
02
Branding & rebranding is all about business growth. We help you find new opportunities by seeing the big picture and in understanding how your brand can be successfully positioned in the known and unknown market. By understanding your customers and where the market is heading, we can predict new opportunities and challenges that are waiting around the corner.
03
We are constantly seeking new inspiration to create fresh & innovative designs for our clients. We create tailored design solutions that is visualised in a brand identity guide, leaving a lasting first impression. This guide it is the strongest brand asset, that helps to create a rich, visual brand language that can be deployed on all desired communications.
04
The developed ideas and stories must share the views and values to successfully deploy your brand. By applying the well-defined and designed brand culture, your brand always communicates in the right way, online or offline. Our services: Advertising campaigns, social media campaigns, packaging & magazine design.
