In the magical year 2010, the Flemish funded IBBT felt the urge to become a brand that was more easy to communicate. After all, IBBT was a too technical name for a company that had one core business: Innovation. Glossy.tv won the pitch and developed a campaign based social media strategy, video strategy and even offline video boxes. The campaign was quite a success, and iMinds attracted more young potentials, the entrepreneurs of tomorrow. We described iMinds as followed:

'IBBT has a new name. We are now called iMinds.
Our new name reflects that we need more than technology to tackle major societal challenges. That’s why our organization relies on world-class researchers and entrepreneurs from different backgrounds. iMinds covers it all. By now, ICT is everywhere and touches upon many aspects of our daily lives such as healthcare, culture & media, the environment, mobility and security. We strive for excellence in science and business and support young entrepreneurs in achieving their dream as it is our ambition to create a lasting & positive impact on society through information technology.'